A Five-Minute Mobile Check for Your Website
Open your site on your phone and work through a short checklist covering text size, tap targets, your phone number, speed and forms.
Field note: a great many of your visitors are looking at your site on a phone, often while standing somewhere else with one hand free. You can check what they see in five minutes, with nothing but the phone in your pocket. Here is the routine.
Before you start
Use your own phone, on mobile data rather than Wi-Fi if you can. That shows you the experience of someone out and about. Type your address into the browser instead of opening it from a bookmark, so you see what a new visitor sees.
Keep a notepad open. You are only collecting observations, not fixing anything yet.
The checklist
Work through these in order, and note a yes or no for each.
Can you read it without zooming? Body text should be comfortable at arm’s length. If you pinch to read, visitors will not bother.
Can you tap what you meant to tap? Buttons and links should be easy to hit with a thumb. If you keep opening the wrong thing, the targets are too small or too close together.
Is your phone number tappable? Tapping it should offer to call. A number that is only an image or plain text slows down the visitor who wanted to ring you.
Do the key facts appear without hunting? Opening hours, address and the main thing you do should be easy to find from the first screen or a single tap.
Does it load without a long wait? If the first screen sits blank or jumps around while images arrive, note it. Large photographs are the usual cause.
Does the form work? Try your contact form with a test message. Check that the keyboard types sensibly, that fields are clear, and that you see a confirmation.
Does anything cover the content? Pop-ups, banners and chat bubbles can hide the very thing a visitor came for.
A worked example
This is an invented set of notes, shown only as a layout. Example Bakery’s owner jots down what a first run might look like.
Reading text: fine. Tap targets: menu button is close to the cart link, easy to mis-tap. Phone number: shown as text, not tappable. Key facts: hours are two scrolls down. Loading: top photo appears late. Form: works, but no confirmation message.
Six lines, each of them a specific fix someone could make in an afternoon.
What to fix first
When the notes pile up, resist the urge to start with the visual polish. Fix in this order: the facts a visitor needs, then the ways to reach you, then speed, then the look. A tappable phone number and visible opening hours will do more for a worried visitor than a new photograph. Once those are handled, work down the list a line at a time, and repeat the five-minute check afterward to confirm that each change actually did what you intended on a real phone.
Common mistakes
- Checking only on a laptop and assuming the phone version is the same.
- Testing on fast office Wi-Fi and missing what mobile data feels like.
- Fixing the design before fixing the facts: hours and phone number come first.
- Asking only yourself, when you already know where everything is.
- Forgetting to test the form from end to end.
Try this today
- Run the checklist on your own phone and write down every no.
- Hand your phone to someone who has never seen the site and ask them to find your opening hours, without any help.
- Pick the single most important fix from your list and make it before you do anything else.
Field notes
- A short routine on your own phone reveals most mobile problems.
- Readable text, easy tapping and a tappable phone number matter most.
- Key facts should be one scroll or one tap away.
- Test the contact form from start to finish.
- Fresh eyes find things you have stopped noticing.
Would you rather not build all of this by hand? websiites.com creates a complete website from a paragraph about your business, and you can see the finished site before you pay anything. The how it works page walks through the steps.
Related reading
- Designing Small Business Sites for Mobile Visitors — Most of your customers will view your site on phones, so the layout must adapt to small screens first.
- Free Website Audit — Take our free 2-minute website audit quiz.
- How It Works — See the full site before you pay.