Headlines That Say What You Do
Plain formulas and before-and-after examples for homepage and page headlines that tell visitors what you offer, where, and for whom, without hype.
ZAWSTERS RESEARCH & OBSERVATION DIVISION // FIELD NOTES
Observation Log — page 2
Field notes from ZW-001 on building websites that say what they do, get found and turn visitors into customers.
One Page or Many? How to Choose
A decision guide for choosing between a single-page site and a multi-page site, with clear signs that you have outgrown one page.
Getting Your Site Ready for Your Busy Season
A pre-season checklist for small business owners: content, offers, hours, booking, speed and a test of the whole path from search to contact.
Keeping Opening Hours Right Everywhere
Why your hours must match on your website, Google profile and social pages, plus a simple routine for holidays and who updates what.
Contact Forms Without the Spam
Simple ways to keep a contact form useful and quiet: short forms, hidden traps, sensible limits, and when a tappable phone number does the job better.
Website Accessibility for Small Businesses: A Starter List
A practical, non-legal starter list for making a small business website easier for everyone to use: alt text, contrast, headings and more.
Professional Email on Your Own Domain: The Basics
Why name@yourbusiness looks better than a free address, what SPF and DKIM mean in plain language, and the main ways to set it up.
What HTTPS Means and Why Your Site Needs It
The padlock explained in simple words: what HTTPS does, what happens on a site without it, and how security certificates get renewed.
DNS in Plain English: What Those Two Records Do
A friendly explanation of A and CNAME records with simple analogies, plus what to do when your website does not appear after a change.
How to Choose a Domain Name for Your Business
Short, spellable and brandable: practical advice for choosing a domain name, comparing .com with alternatives and avoiding common mistakes.
Page Speed Basics for Non-Technical Owners
The few things a non-technical owner can change to make a website feel quicker: image size, heavy embeds, simple layouts and fewer extras.
A Five-Minute Mobile Check for Your Website
Open your site on your phone and work through a short checklist covering text size, tap targets, your phone number, speed and forms.